Aacer Sports Flooring: Mountain West Conference

Aacer Sports Flooring built the new court for the 2025 Mountain West basketball championships. I filmed it from start to finish.

“We are thrilled with the work you’ve done and all of your help!”

Jeremy Baseman, Aacer Sports Flooring

01 / The project

The project

It starts in Aacer’s Wisconsin shop with the cutting, sanding, and painting. It ends in Las Vegas at the Thomas & Mack Center, where the floor went down for tournament week.

Along the way I made vertical reels and photos for Mountain West’s social channels, plus a loop for the Aacer homepage.

I brought Joe Reynolds and Scott Crady along. They were my student workers back when I ran photo and video for NMU marketing. Getting to work a Mountain West court with them was a highlight.

02 / The details

The details

Client

Aacer Sports Flooring

Film

Mountain West Conference

Where

Wisconsin and Las Vegas

Length

2:43

Released

March 2025

Crew

Josh LeClair, Joe Reynolds, Scott Crady

Role

Direction, camera, edit